Elephant in the room

Pfizer Australia, commission a campaign to irradicate the akward conversation men have surrounding erectile dysfunction. GP's are the experts, talk to them about Viagra.

Viagra 'Elephant in the Room'  


CHALLENGE

In recent years, denial about erectile dysfunction has become less of a problem – but the change in denial doesn’t necessarily make the GP conversation any easier to have. Our challenge was to make the GP the first port of call about possible solutions.

STRATEGY

To position doctors as experts in awkward conversations – especially erectile dysfunction.

EXECUTION

Visualizing that the elephant in the room has to be addressed: the TVC shows a man avoiding then broaching the subject with his GP... with a large elephant prodding him to act.
Back to Top