Red Bull Night Hunt Singapore

Client: Red Bull Singapore Agency: Arcade Singapore Executive Creative Director: Mark Taylor Creative Directors: Andrew Reznik & Lizi Hamer Art Directors: Andy Lim, Kayla Chia, Shawn Lam & Xinyi Lim Copywriters: Isacc Tan & Sheenu Kapoor Visualizer: Aung Chozan Digital Production: Kamil Gottwald, Sonia Zuzartee & Wojtek Swiatoniowski Account Management: Courtney Stables & Lesley John Creative Services Director: Shaun Lee Senior Planner: Michelle O’brien The aim is to leverage Red Bull Racing’s strong Formula 1 assets to find a simple, fun and innovative way to engage consumers in the build up to this year's Singapore Grand Prix, resulting in increased top-of-mind awareness for Red Bull Singapore. Five unique items from the Infiniti Red Bull Racing team will be hidden around the city. Every Friday, a clue for an item will be released and consumers have 24 hours to search for the item. Race through the night to find the location of hidden items and upload a photo of the item to Instagram or Twitter and stand a chance of winning an exclusive Infiniti Red Bull Racing experience! Each week, a winner is chosen and he/she gets to meet Red Bull F1 driver Daniel Ricciardo on the Singapore Flyer during the week of the Singapore Grand Prix.

Motion Graphics: Offset Singapore
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