Client: Red Bull Singapore
Agency: Arcade Singapore
Executive Creative Director: Mark Taylor
Creative Directors: Andrew Reznik & Lizi Hamer
Art Directors: Andy Lim, Kayla Chia, Shawn Lam & Xinyi Lim
Copywriters: Isacc Tan & Sheenu Kapoor Visualizer: Aung Chozan
Digital Production: Kamil Gottwald, Sonia Zuzartee & Wojtek Swiatoniowski
Account Management: Courtney Stables & Lesley John
Creative Services Director: Shaun Lee Senior Planner: Michelle O’brien
The aim is to leverage Red Bull Racing’s strong Formula 1 assets to find a simple, fun and innovative way to engage consumers in the build up to this year's Singapore Grand Prix, resulting in increased top-of-mind awareness for Red Bull Singapore.
Five unique items from the Infiniti Red Bull Racing team will be hidden around the city. Every Friday, a clue for an item will be released and consumers have 24 hours to search for the item.
Race through the night to find the location of hidden items and upload a photo of the item to Instagram or Twitter and stand a chance of winning an exclusive Infiniti Red Bull Racing experience!
Each week, a winner is chosen and he/she gets to meet Red Bull F1 driver Daniel Ricciardo on the Singapore Flyer during the week of the Singapore Grand Prix.