Wayne Arnold, co-founder and global chief executive at MullenLowe Profero, speaks to Lizi Hamer, creative director at Octagon, in the latest of our Token Man series of gender diversity interviews conducted by prominent women from across the marketing industries.

My highlight: How do you make sure you bring in the right talent?

Wayne Arnold: For me, it comes down to the right values. Your personal values define you. Your company values define the kind of business you grow and the kind of clients you work with.

Our number one core value at Profero is to be globally curious. Global curiosity for me means diversity. That diversity is not just in terms of sex, but diversity in terms of ethnicity, your outlook on life, your openness to new things.

When we recruit, the person has to be able to fit our four values: globally curious, self-starter, balanced optimist and value team effort. Skillset comes second.

Those who live the values, as well as do a great job, are more likely to progress in the company quicker. You could be a brilliant technician, but if you're not a team player, or a self-starter then you're probably not going to progress very far. I am proud of the fact that we are one of the most ethnically diverse agencies on the planet, as judged by IPA and within the IPG group.

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