Debit MasterCard Music Moments
GEN Y crave Unique Bands playing at Unique venues; Priceless Music Gigs. With an over exposed Media buy we knew you'd see these adverts time and time again.

Our Thinking:
There must be a reason why 'this' band are playing at 'that' venue. Demonstrating the unique moment through a series of tenuous links and logical leaps.

Animating a wild array of these logical leaps, we kept GEN Y entertained but also left asking, how where and when can I get to the MasterCard gig. All gigs sold out and MasterCard bank cards lept through the roof!
Radio: Katie Perry at the Plaza Ballroom
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