Lizi Hamer, Octagon’s Regional Creative Director, shares why the industry’s current version of storytelling is lazy and lays out her vision for the future of “earning attention” through authentic stories.
As consumers enter into an age of experience, people are craving authentic and genuine emotions beyond the polished portraits of Facebook and endlessly filtered lives on Snapchat. Lizi will share her success and failures as a story hunter; offering human-first tales complete with imperfections. She will introduce the audience to elegant story makinging and demonstrate why brands willing to generously give those stories back to the fan will win.
PRESS PLAY: BRANDS AND THE POWER OF ENTERTAINMENT
New research from FRUKT uncovers how brands that connect through entertainment facilitate a more human, more valuable, and more powerful connection with consumers.